· the ad attempted to align the brand with activism but was widely condemned for trivializing serious social issues, particularly in light of the ongoing black lives matter movement. As winn - dixie steps into its next century, our priority is creating a better, more connected grocery experience for the communities that have supported us for generations, she said. · southeastern grocers provided some answers tuesday, revealing that it will rebrand in early 2026 as the winn - dixie company, focusing on its sunshine state roots and investing in modernizing stores, adding amenities, and expanding its presence in north florida.
Understanding the Context
· in turn, seg has agreed to sell 32 winn - dixie stores and eight harveys supermarkets in alabama, georgia, louisiana and mississippi to a collection of respected regional grocers, including food city, piggly wiggly of alabama, super 1 foods, corner market and renfroe’s market. · grocery chain winn - dixie is taking a step toward reimagining itself and reassessing its priorities. · with roots grounded in florida, the winn - dixie company has a renewed focus on florida. · as part of its florida focus , southeastern has finalized an agreement to acquire hitchcock’s markets in alachua, keystone heights and williston.
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Key Insights
It will sell or close stores in alabama, mississippi, and louisiana, and add new stores in florida. Those stores will be converted to winn - dixie and opened in phases beginning in late 2025. Southeastern grocers — the parent company of winn - dixie and harveys supermarket — announced on monday that it will rebrand as the winn - dixie company in early 2026, according to a press release.
